USPS offers follow-up to 2009 holiday CD - AlbumArtExchange Blog

USPS offers follow-up to 2009 holiday CD

variou-letter_02.jpgAs a follow-up to last year's Letters to Santa (right), the U.S. Postal Service (USPS) and Concord Music Group has released a second holiday-themed collection called Let It Snow.

The compilation album will be displayed at select USPS outlets throughout the season. The 11-track CD includes holiday favorites by Ella Fitzgerald, Frank Sinatra, Ray Charles with Betty Carter, Jason Mraz, Mary Chapin Carpenter, Chris Isaak, Mel Tormé, Rosemary Clooney, Vince Guaraldi, Paul McCartney, and the Jackson 5.

The point-of-purchase CD comes pre-packaged in a gift box for easy shipping. It is also available thought the USPS online store at a discounted price.

Letters to Santa climbed to the top of the Billboard Seasonal Holiday Chart last November and stayed there for more than six weeks. To date, the release has sold more than 130,000 copies.

Part of the success of the 2009 CD had to be the illustration of a vintage Santa Claus that appeared on the cover. It will be interesting to see if the new CD does as well with a more modern graphic that features snowflakes. I wonder why they didn't go with a "Letters to Santa" series (Letters to Santa 2, etc.) The image of Santa reading his mail seems to be such a great fit for the Post Office. The new album art leave me kind of cold.

Posted by: zeefritz
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This page contains a single entry by Fritz published on December 13, 2010 9:43 AM.

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